Cannes Lions International Festival of Creativity is a annual industry award recognizing excellence in Creative. Organized by LIONS (part of Informa plc), it covers the Global region.
Cannes Lions is the advertising and creative-marketing industry's most prestigious award, judged and awarded during a week-long festival on the French Riviera each June. Lions are awarded across tracks covering craft, entertainment, experience, health, strategy, and effectiveness, with Grand Prix winners defining each year's creative benchmark.
Agency networks are ranked on Lion wins (the Global Creativity Report), which makes performance at Cannes a boardroom metric, not just a creative one. For individual creatives, a Lion is the single most portable credential in the industry.
Entry costs are the highest of any major creative award, and winning work increasingly pairs craft with measurable business results — pure concept work rarely converts.