Tássia is the Chief Marketing Officer (CMO) at Meta, a technology and innovation company focused on digital transformation with over 3,000 employees in more than 350 cities and operations in Brazil, the USA, and Canada. With her expertise in digital transformation and corporate communications, Tássia is an integral leadership in establishing Meta's global expansion and driving innovation across the industry. In 2023, Tássia has been named one of the 100 most important “Women in Innovation" in Brazil by the renowned magazine Época Negócios. She is also a co-founder of the Women in Innovation group and a member and co-founder of “CRI Mulheres” (Center of Reference in Innovation - Women’s Chapter) with Fundação Dom Cabral. Tássia has been driving essential initiatives at Meta, such as the "Women in Tech" program, which she launched in 2021. Tássia plays a pivotal role as the primary supporter of a challenge for startups led by female founders/CEOs. These startups receive mentoring and, potentially, future funding from Meta, in a program known as "The Next Gen”. Tássia's dedication to promoting women in technology, supporting startups led by women, and enhancing Meta's marketing and communication strategies, showcases her commitment to driving positive change and innovation within the company and the broader technology sector. Her accomplishments and initiatives have earned her recognition as one of the most influential women in the field of innovation in Brazil.
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