Khushbu Mohta

Khushbu Mohta is a data collection and operations guru for Affinity Solutions (Affinity), ensuring that their clients can access the data they need in a scalable and efficient manner. Recognizing the need for real-time data among marketers, brands, and retailers, Khushbu streamlined Affinity’s data onboarding process, reducing the time needed for the data ingestion process to nearly zero. She's been leading the charge on Affinity's data clean room initiatives, progressing the privacy-compliant data standards within Affinity and the industry. Through her optimization tactics and forward-thinking, Khushbu has helped position Affinity at the forefront of the consumer purchase insights industry.