Kelly Uphoff

Kelly Uphoff is the Chief Technology Officer at Tala. Tala is the world’s largest fintech company built exclusively for the global underbanked, and it has been around for the past decade solving access to financial services with AI / ML.

Before joining Tala, Kelly had a decade-long career at Netflix. There, she was instrumental in building out Netflix experimentation (A/B) practice that impacts product and marketing strategy and generally helped build out Netflix test and learn decision-making culture. She was also a key product executive in the LA office for many years, bridging worlds of product and content; tech and creative, built and led data engineering, data product, analytics, data science, and machine learning teams in LA, inventing novel approaches around using data and data products for content acquisition and investment and marketing. Kelly is passionate about building products that are intelligent (use data in creative and impactful ways), and user-friendly with high standards of data ethics (inclusion) and privacy.