Esra Taylor

Esra is an embodiment of knowledge and experience in the world of big data, machine learning, and artificial intelligence . With an over a decade, she has been instrumental in driving insights and strategies in the telecom sector, harnessing the power of data and AI. Currently serving as the Vice President of SMB Marketing at Etisalat by e& involves managing Go-To-Market (GTM), Customer Value Management (CVM) and Business Analytics, Sales planning, Customer insights and Campaigns. She has a unique ability to intertwine technology and marketing, creating a synergy that propels business growth and customer engagement. She has numerous accomplishments in utilizing data with machine learning and AI to generate added value, boost sales with intelligence, and transform intricate data into implementable strategies She is a big fan of robotics technology and enjoys incorporating the capabilities of robotics and machine learning into business insights and operations. She also assists B2B clients with their campaigns for personalized targeting and provides insights to help them make informed decisions in their decision-making process.