Daria Maslovets

Daria Maslovets

Chief Data Officer & Co-Founder at FloraVie

United Kingdom
0 Recognitions
About

FloraVie is a women-led environmental startup that addresses one of today's most pressing issues: helping plants and people adapt to changing environmental conditions through smarter and more sustainable care. Founded by a team that includes an international speaker and member of Women in Tech who has spoken at flagship Women in Data Events, the company combines bold vision with tangible success under the leadership of a diverse female team.

In 12 months, FloraVie has gone from concept to functional prototypes that monitor temperature, humidity, and light and translate the data into recommendations for specific plants via a mobile app. More than 40 interviews and user tests confirmed the intention to implement the product among more than 80% of respondents, and the participation of professional gardeners confirmed its relevance for protected plants.

FloraVie's philosophy focuses on technologies that truly serve people, supporting diverse opinions in the field of innovation. The founding team combines expertise in data science, design, software, and community building, reinforced by mentorship in innovation programs and leadership experience in cross-cultural communication.

FloraVie aligns with several UN Sustainable Development Goals, demonstrating that diverse teams led by women contribute to both technological progress and environmental change.

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