Pia Malovrh’s career is a testament to unconventional paths, transforming her foundation in communications and creative industries into a product leadership journey that makes her one of Celtra’s rising leaders. Originally drawn to architecture, she pivoted into public relations and creative industries, gaining experience in agencies, research, and music festivals. These roles honed her adaptability, process-building, and leadership skills, later transferred into tech with determination to start from the ground up. Rising to Director of Product in just five years, she is now the youngest member of Celtra’s senior leadership team.
At Celtra, Pia leads the flagship Creative Enablement solution, known for bringing clarity and structure to complexity while inspiring her teams. She raises product standards, mentors emerging talent, and champions inclusivity, particularly for women in tech. Her rapid growth reflects both her results and her leadership style - clear, inclusive, and focused on enabling others to thrive.
When she’s not mapping product strategies, Pia can be found crocheting, gardening, or walking her two dogs with her husband - proof her knack for order extends beyond the office.
Celtra, founded in 2006, is a global leader in creative automation, powering brands like Spotify, adidas, Unilever, and Hearst to scale advertising with speed, efficiency, and consistency.
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